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BRAND CONSISTENCY IS THE KEY!
In 1986 I helped develop the corporate guidelines for Westpac Bank. The document was a 300+ page colossus of the exact rules on how to use the Westpac brand, very strict rules. Of course, in small business, this is not always achievable, but you can have a set of Brand Guidelines not matter small or large your organistion is!

Having an agency manage your brand.
For many of our client’s we manage their brand and roll it out to various media. Why? Simply because we have knowledge of all the industries you will need to roll your brand out to. For example:

Social media platforms – (Facebook, Pinterest, Instagram, etc)
Web development – (WordPress, E-commerce)
Print media – (business cards, brochures, etc)
Signage – (retail, commercial, vehicle wraps, A-frames)
Labeling & Packaging – (food & alcohol)

BRAND CONSISTENCY IS THE KEY!
In 1986 I helped develop the corporate guidelines for Westpac Bank. The document was a 300+ page colossus of the exact rules on how to use the Westpac brand, very strict rules. Of course, in small business, this is not always achievable, but you can have a set of Brand Guidelines not matter small or large your organistion is!

Having an agency manage your brand.
For many of our client’s we manage their brand and roll it out to various media. Why? Simply because we have knowledge of all the industries you will need to roll your brand out to. For example:

Social media platforms
– (Facebook, Pinterest, Instagram, etc)
Web development
– (WordPress, E-commerce)
Print media
– (business cards, brochures, etc)
Signage
– (retail, commercial, vehicle wraps, A-frames)
Labeling & Packaging
– (food & alcohol)

BRAND GUIDELINES

All of the brands we develop come with a  “guideline”. This gives a full set of colours, fonts and your logo in several industry formats.

CONSISTENCY IS KING…OR QUEEN!!

CONSISTENCY IS KING
…OR QUEEN!!

Once we develop your brand we then manage it so that your BRANDING IS CONSISTENT across all media. In 38 years I have seen many a good brand “diluted”  due to suppliers of media and marketing not following brand guidelines.

WANT AN AWESOME BRAND?
Call Craig on
0434 872 937

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